With our first blog entry, we would like to welcome you on our new website. While conducting our legal change from Jedermann GmbH to Jedermann AG we came to the realization that it was also time for a new corporate identity. Our new yellow-orange corporate colors, which shape both our new website and our new logo, represent our light affinity.
In our old logo, you were able to see a standard prisms galvano. Such galvanos are essential for the production of reflex reflectors. Due to the placement of the upper three prisms of the galvanos, the reflex reflectors reflect incoming light exactly in the same direction where the light came from. For a long time, the production of reflex reflectors represented the core of our business endeavor. That is why we integrated the geometry of galvanos into our old logo.
Since the 1990s, we also produce LED vehicle lights that currently account for the largest portion of our revenues by far. The most important lighting functions on vehicles that our products provide solutions for are the red stop and tail light as well as the orange-yellow direction indicator and side marker. For that reason, we have chosen those colors to shape our new logo and reflect the colorfulness of our lamps. At the same time, we are also proud of our heritage as a producer of reflex reflectors. For that reason, if you look closely, you can also find the old galvano geometry in our new logo.
With our LightBlog we pursue mainly two different goals. Most importantly, we would like to inform you about our new product developments. We are constantly trying to round off our current product portfolio in order to give you as our customer the largest possible product range of high-quality products “Made in Germany”. We are also aware that self-producing companies at our scale are hard to find in Germany. It is for that reason that we would also like to give you insights into our way of working as a small-sized family-owned company in the vehicle lighting industry.
If you have any questions regarding our products or want to give us inspiration for future projects, feel free to contact us at info@jedermann-ag.de.
